AUTOfocus Calendar

This is the first of many “AUTO Focus” Calendars. This concept allowed the designer to create a work composed of original photography and artwork while promoting the upcoming drop of the new magazine. The AUTO Focus brand was created as a way for the EmPower designer to differentiate client work and personal brand work, having this be solely based on Car photography with the exception of other photos that fit the brand. Many different edits to each photo were made in an attempt to create a colour-harmonized gallery for this calendar. The final edits came in the form of monotone blue images and strikingly bold-coloured artwork for the photo fax pages. The final Calendar aims to create an experience for its audience, as it represents some of the most influential moments and photos in the EmPower designer's career.